Fans on the Internet (and particularly social media) tend to gather into tribes with the belief that if they spam a certain hashtag they can force a movie studio to release something or change their mind on a decision. That doesn’t really work and such movements just fester into toxicity. If those fans really want to make a difference, they should instead focus their attention on something they can actually contribute to; such as helping get the attention of the people who can help a terminally ill child.
This week the My Shining Star Children’s Cancer Charity in the UK put out an alert about Keira who has terminal brain cancer with only three to six months left to live, and her dying wish is to know what happens to her heroes in Avengers 4:
*** URGENT APPEAL***❤️❤️
Keira has been given just 3-6months to live after a 4.5 year fight against brain cancer!!
Her dying wish is to find out what happens in the next INFINITY WAR film. The family have tried everything!
PLEASE RT help make Keira’s dream come true!!! Xx pic.twitter.com/m3TIb0Pasy
— My Shining Star Children’s Cancer Charity 🌟 (@myshiningstaruk) August 21, 2018
I’ve been doing what I can on Twitter to get attention of some people I know follow me who could relay the information to the key people who need to see this, and there’s more I’m trying to do behind the scenes; but I decided to post this article to hopefully get an even bigger signal boost.
I’ve been using the hashtag #Avengers4Keira to tag postings about this, so please use that if you share this post or the Tweet above.
While spamming a hashtag won’t make a movie studio spend money to release a cut of a movie that doesn’t exist or change a set decision made by the heads of the company, Disney does have an established history of showing movies to fans with terminal illnesses.
Most famously, JJ Abrams showed a rough cut of Star Wars: The Force Awakens to Daniel Fleetwood right before he died, mostly due to fan attention about his wish to see the movie and them using the hashtag #ForceForDaniel to get Disney’s attention. But there were many other fans who had the same wish granted that didn’t get the same publicity his situation did.
So lets rally the Marvel fandom to a cause they actually can help come true. Use #Avengers4Keira and try to get people’s attention (nicely!) and hopefully Marvel Studios, Kevin Feige, and the Russo Brothers can grant Keira’s wish to find out what happens to her favorite characters in the next Avengers movie.