Full page newspaper ads are something of a lost art in the US and we don’t see them too often, because honestly not many people read the paper here anymore thanks to the internet. But back in the day we’d see these all the time. This is how new releases (and showtimes) would be found by people. I can still remember waiting for the weekend paper to see what theater was playing the big blockbuster that weekend and what ones had it in Dolby (or DTS after Jurassic Park).
Found on Reddit comes this full page ad in Japan’s Asahi Shimbun newspaper. With the movie releasing world-wide on the same day, Infinity War is going to be a true global phenomenon. Any estimates of how much this movie is going to make around the world on that first weekend are probably going to be blown out of the water.
Here’s the ad: